Learn Google Analytics 4 and Looker Studio (English)
Requirements
- You only need a computer with Internet access. No previous knowledge is required.
Description
Get ready to unleash your full potential as you master not just one, but two powerful tools: Google Analytics 4 and Looker Studio!
Discover how to harness the full power of Google Analytics 4, learning to interpret your data to enhance user experience and optimise your website’s performance.
But that’s not all— you’ll also learn how to create interactive dashboards in the visualisation tool Google Looker Studio, enabling you to communicate your data visually and effectively.
All of this will be delivered in a concise and practical manner, allowing you to master these two tools without dedicating countless hours.
WHAT WILL YOU LEARN?
Master not just one, but two powerful tools: Google Analytics 4 and Looker Studio
How to use Google Analytics 4 and interpret your data to enhance user experience and site performance
How to create interactive dashboards in Looker Studio to communicate your data visually and effectively
Key concepts to help you interpret your data correctly
To navigate Google Analytics 4 and find the reports you need based on the user lifecycle stage you’re analysing
Editing predefined reports and building reports from scratch in Google Analytics 4
Creating an account and setting up a property in Google Analytics 4
Connecting Google Analytics 4 to Looker Studio
Exploring a variety of charts and when to use them (Looker Studio)
Different techniques for filtering your data (Looker Studio)
Making your reports more interactive and appealing to the end user (Looker Studio)
Creating custom fields (Looker Studio)
Combining different data sources like Google Analytics 4 and Search Console for even more powerful insights (Looker Studio)
Adding Google Analytics 4 tracking to your reports (Looker Studio)
Who is this course for?
- Professionals who want to make the most of their data through the use of Google Analytics
- Professionals who work with data and wish to effectively communicate it using Looker Studio
- Students interested in the field of data analysis
